Saturday, May 18, 2019

How to solve a case study???

Clap 1, 2, 3….action,
After stepping into a B-school with a lot of colorful imaginations and expectations students start struggling to match the superfast course express. Out of which prime USP of B school student is a case study.

For detail study about case analysis, one can visit
Here I would like to discuss some common problems faced by students during their approach to case analysis.
·        Case: In simple words, it is a pre-existed or real-life situation faced by a person/company, etc…
·        Case let: It’s a mini version of a case
·        Case study: It's just about reading a case
·        Case Analysis: Its detail analysis of a case by connecting dots to arrive at a clear solution
Students have to use the above words felicitously

Usage: Generally case analysis in recent trends is used in competition’s where companies come up in search of solutions to their current problems/challenges  
Usually, the cases which show up during competitions will be of idea-generating/out of sky solution cases. Along with these one has to get ready with cases which involves a lot of brainstorming for making an apt decision in tough times (decision-making cases)
Here I would like to discuss a customized case analysis method taught by my professor Dr. Ashish Argade, Asst. professor IRMA

This method has steps of analyzing a case and arrive at the best possible solution at the end as follows.
Step 1: Read the case detail
Step 2: Identify the problem statement
Step 3: Derive the alternatives
Step 4: Identify the criteria for evaluation
Step 5: Evaluate the criteria against alternatives
Step 6: Pick up the solution

Example: Here I am summarizing a fictitious case for better understanding.

 In Jaipur, there is a river project named bambala river project which is being constructed by NPK group under the supervision of Government. Project Manager(PM) Mr. Shivang is looking after the project. By the end of December 2018 - 70% of work is completed, there is a change in govt. due to general elections. At the same time, there is an internal rivalry between the general manager Mr. Sharath who is facing allegations over bribery in the tendering process and procuring raw material, etc.. and all other managers except Mr. Shivang. Managers have given an ultimatum to project manager that if Mr. Sharath is going to continue to do this way, as a whole 8 managers are ready to leave the project as well as the company. Mr. Sharath is a close relative of Managing Director of NPK group Mr. Shishir who is politically strong and active. PM is in deep thinking whether he has to appoint a new procurement manager under which the 8 managers work? Whether he fights against corrupted GM Mr. Sharath? How to deal with the newly formed government? Etc.. In this situation project manager has to answer  Chairman that how and when he is going to complete the project in time i.e by 31st December 2019”.

In the above short case analysis, there are N no. of problems being faced by project manager Mr. Shivang.  But the exact problem statement would be

Step 2: Whether to appoint a new procurement manager or not”
The process of arriving at problem statement:-
During analyzing a case, one has to imbibe him/her self to the prime character. In this case analysis, the prime character is Mr. Shivang.
 Mr. Shivang is currently in a dilemma on how to answer the chairman?
Why he has to answer the Chairman? Because he has to complete the project?
Why he is unable to complete the project? – Because managers are not willing to work
Why managers are not willing to work? – Because of GM
This way one has to ask several questions and find out a problem statement

Step 3YES or NO” – alternatives against problem statement

Step 4Criteria 1: Does appoint him will resolve the issue?
            Criteria 2: Does the new procurement manager will also be corrupted?
            Criteria 3: New procurement manager will be influenced by GM?
            Criteria 4: Is there any effect on PM on this appointment?
These are some of the criteria based on which we can evaluate alternatives

Step 5:

Criteria 1
Write comments here

Criteria 2

Criteria 3

Criteria 4  

By creating a matrix-like the above one has to evaluate the criteria and arrive at a decision.

Useful tips during analyzing case:
·       Read case 3 times minimum – 1st time read superficially once
2nd time: give an in-depth reading – take notes, underline, highlight words, etc
Prepare a solution using RATIONALIZATION METHOD
(90% the immediate solution that comes into our mind is never a solution)
3rd time – sit along with a group and discuss the case where you will get more solutions and approaches
·       Majority of decision-making cases will have a solution within the case
·       Don’t draw imaginative thoughts into the case
·       In a DM case always solution lies within the case
·       Usually, the problem statement lies in the last paragraph of the case
·       Even for solution generation cases, we can use this Rationalization method to evaluate the viability of a solution

Friday, May 17, 2019


                                        FOOD AND AGRIBUSINESS COLLEGES IN INDIA

A golden career in this millennium would be a Food and Agribusiness manager. It may sound exaggerated but yes graduating in FABM from B-Schools will give you an opportunity to step into the magnificent corporate world. I know you all wondering about packages, not less than 8 LPA is achievable with thorough effort during the 2 years course of time.

Many questions like about colleges and seat availability,  eligibility etc....turning around may find answer through the following list of Agribusiness colleges and their links, go through these for further details.


Agribusiness colleges in India


1 Acharya NG Ranga Agricultural University, Guntur
2 Agriculture and Food Management Institute, Mysore
3 AISECT University, Hazaribagh
4 Aligarh Muslim University, Aligarh
5 Amity Business School, Noida
6 Amity University, Gurgaon
7 Amity University, Jaipur
8 Annamalai University, Annamalai Nagar
9 Banaras Hindu University, Varanasi
10 BK School of Business Management, Gujarat University, Ahmedabad
11 Centre for Management Studies and Research, Ganpat University, Mehsana, Gujarat
12 Chandigarh University, Chandigarh
13 Chandra Shekhar Azad University of Agriculture and Technology, Kanpur
14 Chaudhary Charan Singh Haryana Agricultural University, Hisar
15 College of Agribusiness Management, Pantnagar
16 College of Agriculture, Rajendranagar
17 College of Co-Operation Banking and Management, Vellanikkara
18 Dairy Science College, Bengaluru
19 Desh Bhagat University, Mandi Gobindgarh
20 Dr Panjabrao Deshmukh Krishi Vidyapeeth, Akola
21 Dr Rajendra Prasad Central Agricultural University Samastipur
22 Dr Yashwant Singh Parmar University of Horticulture and Forestry, Solan
23 Ganpat University, Mehsana
24 Govind Ballabh Pant University of Agriculture and Technology, Pantnagar
25 Guru Kashi University, Talwandi Sabo
26 Indian Institute of Management Ahmedabad
27 Indian Institute of Management Lucknow
28 Indian Institute of Plantation Management, Bangalore
29 Indira Gandhi Krishi Vishwavidyalaya, Raipur
30 Institute of Agri-Business Management, Bikaner
31 Institute of Management Studies, Banaras Hindu University, Varanasi
32 S V Agricultural college
33 ITM Institute of Management and Research, Nagpur
34 ITM University, Gwalior
35 Jaipur National University, Jaipur
36 Jawaharlal Nehru Krishi Vishwavidyalaya, Jabalpur
37 Jayoti Vidyapeeth Women's University, Jaipur
38 Jharkhand Rai University, Ranchi
39 Kerala Agricultural University, Thrissur
40 KK Wagh College of Agricultural Business Management, Nashik
41 Maharana Pratap University of Agriculture and Technology, Udaipur
42 Maharishi Arvind University, Jaipur
43 Maharishi Markandeshwar Deemed to be University, Mullana
44 Mahatma Gandhi Chitrakoot Gramodaya Vishwavidyalaya, Chitrakoot
45 Mahatma Jyoti Rao Phoole University, Jaipur
46 Mata Gujri College, Fatehgarh Sahib
47 Microtek College of Management and Technology, Varanasi
48 MIT World Peace University, Pune,
49 MITCON Institute of Management, Pune
50 Mittal School of Business, Lovely Professional University, Phagwara
51 National Academy of Agricultural Research Management, Hyderabad (NAARM)
52 National Institute of Agricultural Extension Management, Hyderabad (MANAGE)
53 National Institute of Agricultural Marketing, Jaipur (CCSNIAM)
54 National Institute of Food Technology Entrepreneurship and Management, Sonipat
55 Orissa University of Agriculture and Technology, Bhubaneswar
56 Rabindranath Tagore University, Bhopal
57 Rajasthan College of Agriculture, Udaipur
58 Rashtrasant Tukadoji Maharaj Nagpur University, Nagpur
59 Regional Institute of Co-operative Management, Chandigarh
60 RIMT University, Gobindgarh
61 Punjab Agricultural  University, Ludhiana
62 Sam Higginbottom Institute of Agriculture, Technology, and Sciences, Allahabad
63 Sardarkrushinagar Dantiwada Agricultural University, Sardarkrushinagar, Palanpur
64 Sher-e-Kashmir University of Agricultural Sciences and Technology, Jammu
65 Siksha 'O' Anusandhan, Bhubaneswar
66 Sri Sri University, Cuttack
67 Symbiosis Institute of International Business, Pune
68 Tamil Nadu Agricultural University, Coimbatore
69 Udaybhansinhji Regional Institute of Cooperative Management, Gandhinagar
70 University of Agricultural Sciences, Bangalore
71 University of Mysore, Mysore
72 University of North Bengal, Siliguri
73 Utkal University, Bhubaneswar
74 Vaikunth Mehta National Institute of Cooperative Management, Pune
75 Veer Bahadur Singh Purvanchal University, Jaunpur
76 Vishwakarma Global Business School, Pune

Bold and Red colored are renowned among all. Some of the best links for more details

Comments and suggestions are always welcome

Sunday, May 12, 2019



The Oxford dictionary defines the word ‘business’ as buying and selling or trade or commercial work. The word trade or commerce means the exchange of goods as a means of livelihood or profit.

In our National Accounts, agro-processing, production of agro-chemicals and farm machinery, and trade (wholesaling and retailing) are considered as parts of the manufacturing (industrial) or service (tertiary) sector. With the structural transformation of the economy, the share of agricultural production (farming) in the economy is going down, and that of processing, distribution, and trade is increasing. Further, with the increase in backward and forward linkages, the distinction between agriculture and agro-industry is getting blurred.

 Farm production, processing, and trade are getting increasingly coupled. The word ‘supply chain’ is being increasingly talked of and discussed. The supply chain is a coordinated system of organizations, people, activities, information, and resources involved in moving a product or service in physical or virtual form from supplier to the customer. Supply chain activities include the transformation of raw material and components into finished products that are then delivered to the end customers. In the developed countries, agribusiness is defined as the total output arising from farm production and product processing at both pre- and post-farm gate levels. In developing countries like India, the agribusiness sector encompasses four distinct sub-sectors, viz. agricultural inputs; agricultural production; agro-processing; and marketing and trade or utility to the goods.

Agricultural value chains are a new concept and a new approach to harvesting more sustainable profits. Agri value chain encompasses the flow of products, knowledge, and information between smallholder farmers and consumers. They offer the opportunity to capture added value at each stage of the production, marketing and consumption process. Smallholder farmers need to better engage with value chains in order to gain added value for improving their livelihoods, whilst reducing their risks and increasing their resilience.

As value chains differ considerably across countries and products, more research is needed to identify the optimal configuration enabling smallholder farmers to gain a greater share of their value and assume fewer risks. If agricultural value chains are to offer pro-poor opportunities for growth, then those markets in which smallholders can have a ‘comparative advantage/ competitive advantage’ need to be identified and the producers actively assisted. Smallholders with a strong social network can draw upon their social capital to strengthen their position within a value chain.
Agribusiness is emerging as a specialized branch of knowledge in the field of management sciences. In this context, agribusiness can be defined as science and practice of activities, with backward and forward linkages, related to production, processing, marketing, trade, and distribution of raw and processed food, feed and fiber, including the supply of inputs and services for these activities.

How to solve a case study???

THE CASE ANALYSIS MODUS OPERANDI Introduction: Clap 1, 2, 3….action, After stepping into a B-school with a lot of colorful imaginati...